Cynthia Rowley Bridesmaids affordable dresses have arrived

So pretty in Cynthia Rowley bridesmaids

Cynthia Rowley was having a great night when she introduced her Bridesmaids collection with media, brides-to-be and their bridesmaids at her West Village shop. The designs are from day or evening, formal or beach, your wedding day and days long after. Elements taken directly from her runway collection have clearly inspired her as they are simply gorgeous.

What made this launch really unique (from my perspective) is that, the launch was the first collaboration between Ms. Rowley – the designer, a retailer (Dessy) and Foursquare. All brides and bridesmaids that ‘checked-in’ with foursquare, were awarded a $25 gift certificate plus 15% off for all bridal goods at dessy.com with whom she has partnered. I’m thinking…and you heard it here first, this will become a trend for designers who are introducing their new lines to brides and a great demonstration of social media.

What I’ve found is that Cynthia marries her fashion runway trends and brings a fresh and wearable look to your bridal party. Did I mention affordable? All dresses are priced between $175 and $220.

Before I left, I asked her two questions, how she would describe the collection and when is she going to create her first line of bridal gowns? The answer to the former was: “Fantasy, flirty, comfortably feminine. I want the girls to have options and be able to get some wear out of the dress. These are made so they really can wear them to a wedding and then go a cocktail party the next week still liking the dress. It’s a look that pretty yet sophisticated”. When I repeated my “and bridal gowns….”? The answer ….just a sly smile. Don’t be surprised if you see the Cynthia Rowley bridal line just in time for fall market (dresses available for spring 2011).

Visit Cynthia Rowley - 376 Bleecker Street, NYC
For additional details and extensive ‘look and see’ colors check out Dessy
Lovely – 313 West 4th Street NYC – 212.924.2050

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