Wednesday, February 17, 2010

Rosa Chá brings heat to swimwear in 2010

I know that on days like today, summer and swimsuits can seem months away, but in reality it will be here before you know it. As you are planning your wedding don’t forget to get a special swimsuit to celebrate your new beginning and there is none better than Rosa Chá to provide you with inspiration.

U.S. top model, Chanel Iman models the Rosa Chá Fall/Winter 2010 collection during Sao Paulo fashion week in Sao Paulo, Brazil, on January 17, 2010. Rosa Chá is back to Brazilian catwalks with its women's collection. It will be the first fashion show in Brazil since Alexandre Herchcovitch has become in charge of the style. The brand will introduce many novelties and new concepts.

Herchcovitch has worked on different themes, mixing diving clothes and lingerie with references from the beach and the feminine body. The fashion designer points toward a winter with lots of personality, performing a combination of beachwear and outwear, exploring new paths without losing track of Rosa Chá’s roots and outstanding features. Rosa Chá takes an important step. Starting from its genesis, the beachwear, the collection evolves to an elaborate tailor work. “This is a fundamental moment for us to be able to use the brand’s DNA in a larger number of pieces that go from fitness, spa, and the beach, to outwear,” says Herchcovitch. The fabrics used for this collection had the feminine body as the starting point for their development; lots of elasticity and more dryfit.

Rosa Chá

While Rosa Chá is not showing during this fashion week, the styles is perfect for those brides that are looking for unique beachwear. If you are the type of bride that is “Mad Men” inspired, you will love the retro lingerie-inspired swimsuits. With separates that can go from the gym to the beach to outerwear, there is something for everyone. As a bride you want to stand out and these beautiful, fun and sexy pieces will certainly do the trick. I can’t wait until September, when Rosa will be showing; it’s sure to be spectacular.


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